Unlocking Success in Pad Printing & Screen Printing: Insights from Tefisen's Technical Director

[Summary] Guangdong Tefisen's Pad Printing Tech. Director, Mr. Chen, shared his insights into succeeding in the niche markets of pad and screen printing, emphasizing the importance of expertise and service. "I bring over two decades of expertise in the printing sector. It's been tough, especially recently, but I never thought of giving up," he said. He stressed that quick customer response and precise problem-solving build a strong reputation. Continuous innovation & market insight, Chen believes, are vital for long-term success. 

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Editor: Hello, Mr. Chen. It’s a privilege to have the chance to speak with you today. As a senior veteran with over 20 years of experience in the pad printing & screen printing industry, and also the technical leader at Guangdong Tefisen, your understanding of this industry is undoubtedly profound. Today, we are particularly eager to hear your thoughts on how to find the right path to success in this niche but highly competitive market.

Mr. Chen: Thank you very much for the invitation. I’m happy to share my experiences and insights. Indeed, while the pad and screen printing industry is niche, its professionalism and complexity should not be underestimated. As you mentioned, many people might overlook this market, but it is precisely this seemingly insignificant perseverance that has allowed us to deepen our efforts in this field and reap our own success.

Editor: In your opinion, what has allowed Tefisen to stand out in such a niche market?

Mr. Chen: I believe the key lies in our expertise and service attitude. In this industry, technology and service are two core competencies. For instance, last month, we encountered a case with one of our clients, a company specializing in producing precision optical lens rings. The customer complained that their printing results were always unsatisfactory. No matter how they adjusted, vertical lines and jagged edges remained, even after their pad printing supplier’s technicians came to help, the issue wasn’t resolved.

Editor: Could you explain that case in detail? Especially how you quickly responded and successfully solved the problem?

Mr. Chen: Of course. After receiving the client’s complaint, we immediately realized the urgency of the issue. For precision products like optical lens rings, the printing quality directly affects product quality and market acceptance. That afternoon, I personally went to their site because they were conveniently located along my commute. After taking a quick tour of their workshop and discussing the issue with their engineering and production teams, I discovered that the problem was with the pad. The material of the pad was flawed.

Editor: That was indeed a keen observation. What actions did you take afterward?

Mr. Chen: After identifying the problem, we immediately initiated an emergency sample-making process. I asked our pad production department to design a new pad in the shortest possible time and proceeded with trial production. The new pad was not only more suited to the surface of the lens ring but also had an adjusted hardness to ensure stability and consistency in printing results.

The next day, we delivered the new pad to the client, and on the third day, they sent feedback saying the trial results were excellent, completely meeting their expectations. They were very grateful for our prompt resolution and praised our professionalism. This successful solution not only earned the client’s high recognition but also further demonstrated our expertise.

Editor: That’s an excellent case, fully showcasing Tefisen’s professional strength and service attitude. In your view, besides technology and service, what other factors are crucial for a company to succeed in a niche market?

Mr. Chen: I think continuous innovation and keen market insight are indispensable. While pad and screen printing technology is relatively mature, market demands are constantly changing. Only by staying abreast of market trends and continuously launching new products and services that meet those demands can a company maintain a leading position in fierce competition.

Additionally, we must pay attention to industry developments and policy directions, adjusting corporate strategies and business layouts accordingly. For example, in recent years, with the rise of environmental awareness, green printing has become a crucial trend in the industry. We have also made significant investments and R&D efforts in this area, launching a series of eco-friendly printing equipment and solutions to meet the demand for green production.

Editor: It sounds like Tefisen has made great efforts in innovation and sustainable development. In your pursuit of finding the right path for your company, what specific advice or insights can you share with your peers?

Mr. Chen: Firstly, I believe it is essential to understand market demands and customer pain points. Only by truly understanding customer needs can you offer targeted solutions and services. Secondly, focus on technological development and talent cultivation. Technology is the core driving force of business development, and talent is the source of innovation. Therefore, we need to continually invest in R&D and recruit and nurture high-quality technical talent to support long-term growth. Finally, maintain a keen market sense and a spirit of continuous innovation. The market is constantly changing, and only by keeping up with market trends and innovating can you maintain a competitive advantage.

Editor: Thank you so much for sharing today. Your experiences and insights provide us with valuable inspiration. Finally, is there anything else you’d like to say to our readers?

Mr. Chen: No matter the industry or field, if you stay committed to professionalism, prioritize excellent service, and embrace continuous innovation and growth, success will inevitably follow. I believe that everyone in this niche market can carve out their own path and make a significant impact.